Smart Communication During Vacations: How to Use SMS to Remind About Emails You Don’t Want to Be Missed ☀️📩

Summer is a time of holidays, relaxation, and slower work routines. But for businesses and marketers, it also brings a challenge: how to make sure important messages don’t get lost in crowded inboxes while people are away or offline? The answer is simple – smartly combining email and SMS. 💡📲

Why Emails Often Get Missed in Summer 📥

• Vacations and absences 🏖️: People check their inboxes less often or leave messages for “later.”
• Mobile limitations 📱: Not everyone wants (or is able) to read long newsletters on their phone while traveling.
• Seasonal overload 📨: Many summer campaigns compete for attention, increasing the risk of being ignored.

SMS as a Smart Reminder to Open an Email 🔔

SMS is a great way to remind recipients about an important email – whether it’s an offer, a deadline, a notice, or a personal message. It acts as a gentle, personal reminder that:

✅ is delivered instantly and almost always read (SMS open rates reach up to 98%),
✅ drives action – such as opening the email, visiting a website, or logging into an app,
✅ builds trust when sent with the right timing and context.

Example: How to Combine Email and SMS ✉️📤📱

• Email: You send a detailed offer or a notification (e.g., new terms of service, exclusive discount).
• SMS after 24–48 hours:
  “Hi, we’ve sent you an important email about [topic]. Take a look so you don’t miss it. 📩 [Brand]”
  (or include a direct link: “You can find it again here: [short link]”)

This simple combination significantly increases the chances the recipient will actually read the email and respond.

Tips for Effective Summer Communication 🧠🌴

1. ✂️ Keep it short: SMS should be concise and clearly linked to the email.
2. 👋 Personalize: Using the recipient’s name increases engagement.
3. ⏰ Timing matters: Late mornings (9–11 a.m.) or early evenings (after 5 p.m.) usually work best.
4. 🗳️ Give people a choice: Let users select their preferred communication channel.
5. 🎯 Segment smartly: Not everyone needs an SMS – targeting based on user activity increases results.

Conclusion 🎬

Combining email and SMS is the key to successful summer communication. Email delivers the content, SMS prompts the action. When done right, this duo leads to higher open rates, better engagement, and stronger loyalty – even during the quietest months of the year.

If you want to try it in practice, signing up for Reago is free – within minutes, you can launch your own summer campaign that reaches people even when they’re relaxing on the beach. 🏄‍♂️📬

👉 Try Reago for free and take your communication to the next level!