How to Prepare Marketing SMS and Newsletters for Black Friday: A Practical Checklist for Businesses

Black Friday is the biggest sales event of the year, and well-prepared communication can make the difference between average results and record-breaking revenue. To get the most out of Black Friday, you should start preparing early – ideally in September.

Why start already in September?

• Campaign planning – define your goals (sales, acquiring new customers, increasing average order value).
• Database testing – check deliverability of contacts, complete missing data, and remove inactive addresses.
• Segmentation – divide customers based on interests, purchase history, or behavior and prepare personalized SMS and newsletters.

If you start only in November, you risk getting lost in the flood of competing campaigns and losing potential revenue.

The most common mistakes in SMS campaigns and newsletters

1. Generic mass messages – universal content doesn’t resonate. Segmentation is essential.
2. Too high frequency – sending SMS and newsletters every day can annoy customers and lead to unsubscribes.
3. Long SMS texts – SMS must be short, clear, and with a strong CTA.
4. No testing – if you don’t check deliverability and links, your campaign may fail.
5. Unprepared website – when your SMS or newsletter drives traffic to a slow or confusing site, the effect is lost.

Practical Black Friday campaign checklist

✔ Clean and update your contact database.
✔ Segment customers by behavior and interests.
✔ Prepare SMS templates – short, clear, with a landing page link.
✔ Create email newsletters with attractive design and clear CTAs.
✔ Test deliverability (test campaigns).
✔ Set up automations (reminders, follow-ups, abandoned cart).
✔ Monitor results in real time and adjust strategy.

Advantages of communication via Reago CRM

Reago CRM allows you to:

• send bulk SMS and newsletters from one place,
• easily segment contacts and create personalized campaigns,
• test and schedule campaigns in advance,
• monitor results in real time and react immediately.

By combining SMS and email communication, you ensure your Black Friday offer reaches customers exactly where they will see it.

Get ready for Black Friday today!

Try ReagoCRM and build your autumn campaign on solid foundations.