TOP 5 tips for Black Friday e-mail campaigns

The biggest discount event of the year, Black Friday, is coming up. One of the biggest marketing periods is around the corner and it’s a good time to plan your e-mail campaign. Want to be successful? It takes thorough preparation and a well thought out strategy. Here we go!

Start early

Don’t underestimate the preparation for Black Friday! The earlier you start preparing, the better. Sending out e-mails should start now in October so that customers know what to expect and also so that your e-mail doesn’t get lost in the sea of competitors’ e-mails.

Engage your customers and create great anticipation for that day. Big discounts are coming up and it’s your job to highlight them.

Create a clear and compelling offer

As mentioned, customers receive a lot of e-mails during Black Friday, so it’s important to make your e-mail stand out. The e-mail should have quality visuals and a clear offer. Focus on a few key points:

• Big discount: Discounts must be attractive enough to entice the customer to make a purchase.
• Time-limited promotions: Time constraints create a sense of urgency, which motivates a quick decision.
• Offer personalization: If you have data on customer behavior, use it to personalize emails according to their preference

Optimize the e-mail subject line

The first thing customers will see is the subject line. If it’s not interesting enough, your e-mail may end up in the trash. The subject line should be short, punchy and compelling. For example:

• “Black Friday Mega Discounts – up to 70% off!“
• “Hurry up! Black Friday offer ends in 24 hours!“

Create a visually appealing e-mail

E-mail design should be clear and visually appealing. The e-mail should contain clearly visible clickable links that will easily lead customers to your website or a specific product. Our Reago app makes it easy to prepare templates for your Black Friday campaign. Some key tips:

• Mobile optimization: most people check e-mails on mobile devices, so make sure your email displays properly on smaller screens.
• Clear structure: use large images, bold buttons and minimal text for easy navigation.
• Bold design: use contrasting colours to grab attention and highlight key elements such as discounts or time limits.

Segment your database

Segmentation is the key to an effective e-mail campaign. Send relevant offers based on what you know about your customers. A great indicator of what to focus on is the customers who shopped during last Black Friday.

Conclusion

A successful Black Friday e-mail campaign requires careful planning, a creative approach and good timing. With these tips, you have a great foundation to create a campaign that will reach your customers and maximize your sales. Don’t forget to analyze the results and learn from them for next year’s Reago!