Last-Minute Tips for Successful Black Friday Newsletters – Capture Customers at the Last Minute

Increase your Black Friday sales and reach your customers with a newsletter. If you’ve gotten around to creating a campaign at the last minute, don’t despair! Here are some simple and effective tips on how to do it.

A strong email subject line

The subject line of an email is the first thing the recipient will see, so it needs to catch their eye at first glance. Use clear and actionable words, for example:

• “Don’t miss the biggest sales of the year!”
• “Today only: 50% off popular products!”
• “Black Friday Countdown Starts Now!”

Countdown or limited time offer

On Black Friday, customers expect lightning-fast deals. Use phrases like “Today Only!”, “Last Chance!” or “Don’t miss out!” in headlines and text. Customers often respond to a sense of urgency. Add a countdown timer to your emails. We’ve covered how to do this in our article TOP tips for using a newsletter countdown timer.

Personalisation increases the chances of success

Even at the last minute, basic personalisation can be applied. Use the recipient’s name in the subject line or offer products based on their previous purchases. Show that you know your customers well.

Focus on core offers

Don’t overload the newsletter with too many products. Select 3-5 of the most attractive offers and highlight those. Ideally use product images with a short description and price advantage.

• “Black Friday Mega Discounts – up to 70% off!”

Call to Action (CTA)

Time is limited, so choose a minimalist design that quickly grabs attention. Use bold headlines, clear CTA (call-to-action) buttons.

• “Buy Now”
• “Explore offers”
• “Get a discount”

Simplify the mobile view

When sending out newsletters, we need to take into account the fact that a large proportion of customers are servicing their email inbox on their mobiles. Therefore, adapt the concept of last-minute Black Friday newsletters to the mobile device. Focus on simple and clear content.

Remind them of the last chance

Remind them that the last chance is coming! Black Friday is coming to an end. Keep your emails concise, with a clear CTA and a reminder of the looming deadline.

• “Hurry up! Black Friday offer ends in 24 hours!

Even last-minute Black Friday deals can be scored if you focus on key elements. Simplicity, clear messaging and good timing are the key to success. Don’t miss this opportunity to jump on the Black Friday bandwagon today with Reago!