5 marketing SMS that work on Black Friday

Thinking about using SMS marketing to promote one of the biggest Black Friday shopping holidays? We recommend you consider this option, especially as you can directly reach a highly relevant potential customer within 3 minutes of receiving the SMS message for a really minimal cost.

We’ve put together a few marketing SMS that can work great for you during that business holiday.

Before we get to the actual SMS messages, here are some quick tips on when to send SMS messages.

Wednesday, November 22, 2023

• Let all your customers know what event you have in store for them and what they can look forward to.
• Send the SMS in the early evening between 6pm and 7pm, when most of your customers are at home and have time to explore your offer on the e-shop and plan their Black Friday shopping.

Thursday 23 November 2023

• In case you have segmented your customers and have built an audience of your VIP or regular customers that you cherish, here is the right time to reach out to them.
• Prepare a truly exclusive discount for them or offer them the opportunity to make early purchases at discounted prices compared to regular customers.
• Send your SMS campaign in the morning around 10:00 am so that your customers have an extra whole day to take advantage of this special promotion.

Friday 24 November 2023

• The big sales event of the year has just kicked off. Let all your customers know, everywhere! On the website, in newsletters, in SMS campaigns, in stores…

• Send this SMS in the morning, ideally around 9:00.

Sunday 26 November 2023

• Inform your customers that due to high interest, you have extended the promotion and they have one last chance to take advantage of it before Sunday midnight.
• In this case, push for emotion and a sense of urgency within the limited time of your discount promotion.
• Send the SMS in the morning, no later than 11:00 am.

5 SMS marketing templates for Black Friday

We hope our article inspires you and helps you to create an enticing SMS campaign for Black Friday. Take advantage of this unique business event and incorporate SMS marketing into your communications. This is a very cost-effective channel in which you can prepare an SMS campaign in minutes.