How to attract new customers? Use these magnets!

Nowadays, acquiring new clients is not an easy discipline. Whatever your line of business, there was, is and will be competition. We don’t necessarily have to perceive competition negatively, but as a driving force with the goal of being the best. Addressing potential customers and collecting their contacts is the basis for creating a quality marketing strategy. So how best to reach new customers?

Set goals and analyze

Always at the beginning of the project, you need to name and determine your goal. It’s simple, when I go somewhere I need to know where and why. Determine your goals and monitor their fulfillment over time. If your ideas don’t match reality and you’re standing still, something needs to change. Therefore, analyze and find out what works for your target group. In our application, you can easily find out the statistics of clicks and you will be clear about effective tactics.

Aim precisely

In order to get relevant contacts, it is necessary to know who we are addressing. Sort your contacts regularly into segments. Have a broad reach and reach a wider audience. Whether we are talking about age differences or gender differences. The period in which you approach potential customers also has the same weight. Be current with your offer.

You have a lot to offer

Use tempting FREE offers to collect data and acquire new customers. It’s simple, you have something to offer such as a tutorial, an online seminar, a 10% discount on your first purchase – do it. Offer the potential customer a bonus after signing up and entering their contact information. Don’t focus on the quantity of content, but on its quality. If the content is of good quality, customers will take care of its expansion. And you will get new customers based on referrals.

Form of address

How you approach potential customers is up to you. It depends on both your options and the target group.

Audio

You can reach your potential customers using a podcast. You can have such content for a regular fee, but offer a certain period for free or a shortened version for free for new members.

Video

In a similar way, you can also offer outreach using videos that offer a wide range of focus. Videos can be in the form of a webinar, conference or live broadcast.

Graphic Design

Offer new customers your branding in the form of planners or perhaps To-Do sheets, which they will receive in an online version by email. This is a useful material that everyone will use throughout the year and will keep your brand in mind.

Text

You can also reach customers in the classic text version, for example by providing an e-book or a link to your blog.

Personal meeting

Whether we are talking about direct contact or an online meeting, you can also offer a free initial consultation. A great way to make direct contact and build a relationship with the customer.

All these magnet forms have their basic investment, which is very important if you want to produce quality content. Whether it is an investment in graphics or the creation of video content, you will subsequently use these investments many times to your advantage for new clientele.

Test

The analysis itself can be a test. However, it takes a wider time frame. Therefore, if you wish to save time and avoid mistakes, you can speed up this process. Reach out to a narrower circle of your existing clients for testing. Ask these respondents for feedback and ratings. You can learn what impressed them about your offer and, conversely, what would deter them from further interactions. Thanks to this rating, you can effectively adapt the content offered.

We hope that our article broadened your horizons and brought new ideas for creating and reaching new customers. Try the Reago application for free, which will help you reach and acquire new customers.