5 mistakes to avoid with SMS and email marketing

There are a number of mistakes you can make when sending out SMS or email campaigns. In our article today, we’ll focus on the most common ones.

First mistake: You don’t have consent to send marketing SMS or emails

One of the most common mistakes organizations commit is not having consent from their contacts to send out marketing SMS or emails. If you too are sending out SMS messages to your subscribers that contain a marketing message, you must have this consent. You can include this consent in your terms and conditions, which customers agree to when completing an order, or you can explicitly ask them to tick the consent box to receive this type of communication, for example when signing up for your newsletter.

Second mistake: You don’t personalize the content of the email or SMS message

Another mistake is failing to tailor the content of SMS or email messages to the target audience. Companies send out generic and impersonal messages to their customers and risk losing their interest and attention. Try to send messages that include, for example, the customer’s name or perhaps a birthday or holiday wish. Messages can also include a reminder of their latest purchase and restock or a special VIP discount for brand loyalty.

Third mistake: You send messages too often

The key is to set the right frequency for sending SMS messages.
If you send out too many SMS, customers may find them annoying. Find the right balance within your business and send SMS messages or newsletters that are relevant and timely. By sending fewer messages that have more valuable content, you increase the chances of building a stronger relationship with your customers.

Fourth mistake: You don’t test SMS or newsletters

The fourth mistake you can make when sending out SMS and emails is that you don’t test these messages before you send them. Testing is the key to success and making your message compelling, concise and effective. Testing messages can include sending to a small group of people and getting feedback, or using A/B tests to compare different versions of the message. This way you can find out which SMS and email works better and which content you can send to the whole segment. Not only will you improve the effectiveness of your message, but you’ll save unnecessary costs.

Fifth mistake: You don’t evaluate the data

It’s difficult to appreciate the power of email and SMS as communication channels if you don’t track and analyze the data. Sending messages through a platform that offers data reporting is key to success in your communications strategy. The ability to look at and evaluate facts and figures regarding ROI, engagement, critical changes for future communications and other key performance indicators is integral to the success of SMS and email marketing campaigns.

As you plan your communications strategies for the next period, leverage the power of SMS and newsletters and be sure to avoid the mistakes mentioned above that could cost you unnecessary time and expense. Use Reago to start communicating effectively with your customers.

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