Summer Campaigns That Sell: How to Use Bulk SMS and Email for Seasonal Marketing

Summer – The Perfect Time to Reach Customers on the Go

Sunshine, holidays, festivals, and a relaxed mood – summer is the ideal time to activate your customer base and attract new ones. People tend to shop more impulsively and are more open to discounts and seasonal offers. With bulk SMS and email campaigns, you can reach them wherever they are – on the beach, on the train, or relaxing in a café.

Benefits of Sending Bulk SMS Online

• Speed: Messages are delivered within seconds.
• High open rate: Up to 98% of SMS are read within 3 minutes.
• Mobile-friendly: No need to install an app or check email.
• Simple contact and campaign management with tools like ReagoCRM.

How to Create a Summer SMS Campaign That Sells

1. Keep it short and clear – ideally under 160 characters.
2. Use summer vibes – emotions, experiences, seasonal benefits.
3. Strong call to action (CTA): e.g. “Book your spot now” or “Offer ends at midnight!”
4. Perfect timing: Best time slots – morning (8–10 AM), after lunch (1–3 PM), evening (6–8 PM).

Example:

☀️ Summer DEAL! 20% off all smoothies until Sunday. Check it out: [shortened link]

How to Add a Link in Email That Converts

• Subject line: Short, catchy, and summer-themed (e.g. “Hot Deals – Explore Our Summer Catalogue!”).
• Clickable CTA: e.g. “Get Discount Code” or a link to your summer offer or booking form.
• Mobile-optimized design: Over 60% of emails are opened on phones.
• Visuals: Use bright colours and summer imagery to boost mood and clicks.

Reago offers free trial credits, so you can try sending bulk SMS messages without any risk. Upload your own database or collect contacts via a web form, and you can start communicating with your customers.

Inspiration from Real Businesses

• Restaurants: “Grill Thursday – Book your table now!”
• Cosmetics: “Summer skin care – 15% off sunscreen.”
• Travel agencies: “3 last spots to Corfu – departure this Sunday.”
• Fashion e-shops: “Summer sale – 30% off dresses and swimwear. Ends July 31.”

Start your summer campaign today! Try Reago and get ahead of your competition.