How to Kickstart Customer Communication in August: Newsletters and SMS Campaigns That Work

August is the perfect time to reconnect with your customers and remind them of your brand before summer ends. Whether you run an e-shop, local service, or B2B business, well-planned CRM communication can boost sales and strengthen customer relationships. Here’s how to do it:

Why August Is Ideal for Re-engaging Contacts

Summer months are unique – some customers are on vacation, while others are looking for deals before the back-to-school season. August is a great time for customer relationship management, as people are gradually returning to their routines and respond more to personalized offers. A well-timed newsletter or bulk SMS can deliver much higher engagement than in other months.

Combining Email and SMS: A Higher Chance of Response ✅

To maximize your results, combine a newsletter with an SMS campaign:

• Email works best for detailed information, visuals, and links.
• SMS delivers a short and clear message straight to the phone – perfect for quick reminders, discount codes, or urgent updates.

Using both channels significantly increases open rates and conversions. SMS often works as a subtle nudge that reminds customers about your email and encourages them to act.

Effective Communication and GDPR 🔒

Successful communication is not only about the message but also about GDPR-compliant consent for processing personal data. Before you send newsletters or bulk SMS, make sure that:

• You have valid consent from recipients.
• You provide an easy unsubscribe option.
• You properly store consent records in your system.

Reago makes this easy – manage contacts, track consent, and automate campaigns all in one place.

Tips for August Campaigns 💡

• Back-to-school offers – discounts on school supplies, courses, or products for returning to work.
• Summer clearance – sell off seasonal items before autumn.
• Loyalty program reminders – encourage customers to redeem points or claim rewards.
• Personalization – segment customers based on purchase history and suggest relevant products.

How Reago Helps You

Reago is more than just a contact manager – it’s a complete platform for effective communication. It allows you to:

• Send professional newsletters and bulk SMS from one place.
• Automate campaigns based on segmentation.
• Keep consent records in full GDPR compliance.
• Use analytics and performance tracking to see what works best.

Try Reago and start your summer campaign today!