Cyber Monday Strategies – How to Follow Up on Black Friday

1. Introduction

Black Friday has long been one of the strongest sales days of the year. Brands gain a huge amount of data on customer behaviour, interest, and purchasing potential during this period.

Cyber Monday therefore represents an ideal opportunity to follow up on the Black Friday dynamics and take advantage of the fact that customers are still ready to buy.

The goal of this article is to show how to maximize the Cyber Monday potential using newsletters and SMS in ReagoCRM.

2. Why follow up on Black Friday

Cyber Monday works as a “second wave,” where customers feel:

• a last chance to get a good price,
• the urge to complete a purchase they postponed,
• the desire to “check the discounts one more time” because it happens only once a year.

Statistics from recent years show that Cyber Monday is in the online environment as strong as—or even stronger than—Black Friday.
Thanks to the Black Friday data, you can better segment:

• active customers,
• undecided customers,
• VIP customers,
• inactive contacts that need a stronger incentive.

3. Preparing the campaign in ReagoCRM

ReagoCRM offers everything you need for fast campaign preparation:

• a modern newsletter editor with templates,
• wide segmentation options,
• automated filters based on Black Friday activities (opens, clicks, purchases),
• marketing SMS sending,
• real-time analytics.

Recommended segments for Cyber Monday:

• purchase during Black Friday → offer complementary products,
• clicks without purchase → remind about specific products,
• no reaction → exclusive Cyber Monday discount,
• VIP → a bonus or early access.

4. Sending strategy

Optimal timing:

• Morning: main newsletter with the full offer,
• After lunch: newsletter or SMS with bestselling or most-clicked products,
• Evening: short last-minute SMS with a time limit.

Content:

• newsletters cover the full offer,
• SMS acts as a quick, direct impulse,
• CTA must be clear: Shop now, Last hours, Even better than Black Friday.

Channel integration:
The newsletter provides context, the SMS brings the customer directly back to the website. Together, they increase conversion.

5. Case studies and numbers

Companies that combine Black Friday → Cyber Monday campaigns typically reach:

• 20–40% revenue growth during Cyber Monday,
• better CTR in audiences active during Black Friday,
• 25–45% CTR in SMS,
• 20–35% open rate in newsletters on Cyber Monday.

Proven strategies:

• short SMS,
• strong time limitation,
• personalized offers,
• reminders of products based on customer interest.

6. Optimization and measuring success

In ReagoCRM, you easily monitor:

• open rate, CTR, conversions,
• activity of individual segments,
• performance of specific products,
• real-time campaign progress.

This allows you to:

• send an additional newsletter to the most active segments,
• send SMS to users who did not open the email,
• adjust the offer or highlight the fastest-selling products.

Store the results for the next Black Friday & Cyber Monday — they help you quickly repeat what worked.

7. Conclusion

Cyber Monday is a key opportunity to follow up on the momentum of Black Friday and maximize the autumn season. With a smart combination of newsletters and marketing SMS, you can target precisely, personalize offers, and reach customers at the right moment.

Try ReagoCRM and prepare your campaign today!