How to Time Your Newsletters and SMS Campaigns for Black Friday and Cyber Monday

Black Friday and Cyber Monday are the busiest shopping events of the year and perfect opportunities to use newsletters and marketing SMS to their full potential. Success depends not only on what you send, but also when you send it.

1. Build Anticipation Early

Customers start thinking about Black Friday days in advance. Send your first message a bit earlier — a teaser or “coming soon” email works best.

✉️ Newsletter: Create curiosity. Let your audience know something big is coming without revealing too much.
💬 SMS: Not necessary yet — email is better for visuals and emotional buildup.

The goal is to get on your customers’ radar before everyone else starts shouting about discounts.

2. Main Campaign – Time to Shine

When the sales event begins, it’s time to show your main offer. Combine both channels for maximum effect:

• Newsletter gives space for visuals, product details, and full descriptions.
• SMS is your quick action trigger — short, clear, and persuasive.

While the email builds interest, the SMS drives immediate action. Together, they create a perfect conversion mix.

3. Send a Reminder Before the End

As Black Friday and Cyber Monday draw to a close, many customers are still hesitating. A last call message often makes the difference.

✉️ Newsletter: Remind them that the sale ends soon, highlight bestsellers, or include a social proof element (“Our top deal is selling fast!”).
💬 SMS: A simple “Last chance to save!” can be surprisingly effective.

4. Coordinate Your Channels

The secret to strong multi-channel marketing lies in timing and balance.

• Let your newsletter and SMS complement each other, not repeat.
• Keep a reasonable gap between sends to avoid overwhelming customers.
• Use segmentation: send SMS to active shoppers, and use email to re-engage others.

5. Recommended Campaign Flow

Campaign Phase	Channel	Message Type	Goal
Before launch	Newsletter	Teaser	Build interest
Start of sale	Newsletter + SMS	Main offer	Start sales
During sale	Newsletter	Bestsellers / highlights	Maintain attention
End of sale	SMS + Newsletter	Last reminder	Close sales
Cyber Monday	Newsletter + SMS optional	Extra offer	Boost final sales

Summary

Timing is key to your autumn campaign’s success.

• Use newsletters to build excitement and explain your offer.
• Use SMS as a direct, time-sensitive call to action.
• Plan both together so they support each other effectively.

Try ReagoCRM and prepare your campaign today!

Plan your newsletter and bulk SMS sends in one tool and get ahead of the competition this Black Friday.