Black Friday: 7 Steps to a Successful Campaign

Black Friday is the biggest shopping event of the year, the perfect opportunity to boost sales, attract new customers, and strengthen loyalty among existing ones. But to truly stand out, your autumn campaign needs a clear plan. Here are 7 steps to help you create an effective Black Friday marketing campaign that connects emails, bulk SMS, and other channels into one powerful strategy.

1. Set Clear Goals

Start with what you want to achieve. Do you aim to increase revenue, gain new customers, or clear out stock? Clear goals help you shape your strategy and measure success.
💡 Tip: Define smaller metrics too – open rates, SMS click-throughs, or conversions on your landing pages.

2. Know Your Audience

Segment your customers based on behavior, purchase history, or interests. Personalization is key to engagement.
📊 Example: Offer loyal customers a special discount and new ones a welcome deal. Tools like ReagoCRM make segmentation simple and effective.

3. Create an Irresistible Offer

Black Friday is a battle for attention – “20% off” alone won’t cut it.
Focus on exclusivity, urgency, and clear value. Add bonuses for early buyers or free shipping to increase appeal.

4. Choose the Right Channels

Combine multiple marketing tools:

• Email marketing: perfect for detailed product offers.
• Marketing SMS: ideal for flash sales, last-minute deals, or limited-time alerts.
• Social media: boosts awareness and drives traffic to your site.

➡️ A multi-channel approach means higher reach and conversions.

5. Time It Right

Timing is crucial. Start your communication early – ideally 2–3 weeks before Black Friday.
Send a teaser first (“Get ready for Black Friday”), then your main offer, and finally a last reminder.
Use bulk SMS on launch day and for the final call – with up to a 98% open rate, they’re hard to beat.

6. Automate and Track

Save time with automation – schedule messages, monitor engagement, and adjust your strategy in real time.
ReagoCRM helps you analyze results across all channels and identify what really drives sales.

7. Review and Improve

After the campaign, analyze your data – which channels performed best, what ROI you achieved, and where you can improve.
These insights will power your next campaigns, from Christmas to New Year sales.

Summary: 7 Steps to Success

1. Define your goals
2. Know your audience
3. Create a strong offer
4. Combine email, SMS & social media
5. Get your timing right
6. Automate and measure results
7. Learn and improve

Get ready for the biggest shopping event of the year!

Engage your customers, boost your sales, and stay in control.
👉 Try ReagoCRM and start your campaign today!