6 ways to create and maintain a quality email contact database

E-mail marketing is one of the most effective ways to reach your customers and build long-term relationships with them. However, for your e-mail marketing to be successful, you need a good database of contacts. So how do you create and maintain an e-mail database that will deliver real results? We’ve got six handy tips for you.

Collect contacts legall

The most important step is to collect contacts legally and with respect for the privacy of your potential customers. When collecting e-mail addresses, always get clear consent from the person providing you with their contact. For example, you can use simple forms on your website that you can easily create in our Reago app and embed on your website. A customer who fills out such a form is automatically added to your contact database in Reago.

Offer valuable content

For people to choose to share their email with you, they need to be motivated. Offer them something that’s really valuable to them. This could be a regular newsletter with expert articles, tips and tricks, or special offers they can’t find elsewhere. The more personalized and relevant content you offer, the more likely people are to sign up to your database and stay active. We looked at what to look for when creating content in our article How to attract new customers?

Keep the database up to date

The e-mail database needs to be updated regularly to remain effective. Remove invalid or inactive e-mail addresses to minimise the risk of your e-mails being marked as spam.

Segment your contacts

Communicate regularly, but don’t bother

It’s important to maintain regular communication with your customers so they don’t forget about you. At the same time, make sure you don’t overdo the frequency of your e-mails. The ideal frequency depends on your type of business and your customers’ expectations. Keep in mind that quality is more important than quantity.

Analyse

Regularly analyze the results of your e-mail campaigns. Track open rates, click-through rates, unsubscribe rates and other important metrics. From this data, you’ll know what’s working and what’s not, and you can continuously optimize your campaigns. Test different content types, e-mail subject lines, send times and other factors to see what works best for your target audience.

A quality e-mail database is the cornerstone of successful e-mail marketing. By following these six tips, you can build a database that will help you communicate effectively with your customers and build long-term customer loyalty.