7 tips to get started with e-mail marketing

To begin with, it’s important to understand what e-mail marketing actually brings to your business. This tool is certainly not just for large companies, but is a great marketing tool for small businesses and entrepreneurs. E-mail marketing is the use of e-mail as a marketing tool to promote a company’s products or services. It is a form of digital and direct marketing that aims to keep customers informed with products, services, discounts, news or other information. It is therefore quite clear that email marketing should become a fundamental part of your strategy.

The main benefits of email marketing:

• Reaching new customers
• Building relationships with existing customers
• A communication channel when implementing new campaigns
• Strengthening brand awareness

E-mail marketing allows you to do all of these things relatively inexpensively and is a very effective way of reaching larger groups of customers. With the right strategy, it saves you time and money and has been proven to increase traffic to your site.

Registration of the marketing platform

You don’t have to go it alone with e-mail marketing, our platform, Reago, makes it easy to send your newsletters and e-mail campaigns and offers many time-saving features. Reago gives you access to advanced features such as segmentation and automation. The application emphasizes intuitive use and is therefore suitable for both experienced marketers and beginners in the field. Despite the growth of social media, SEO and other channels, e-mail remains one of the most effective marketing strategies.

Set goals

If you are starting out with e-mail marketing create a plan and your goals. Every e-mail must have a purpose and an expected outcome. Set your goals and determine who your target audience is. Create your e-mail content and frequency of sending based on these parameters.

Create an e-mail list

Data collection is definitely essential for e-mail marketing. Gradually collect e-mail addresses from your customers so that you have someone to reach out to. The collection itself definitely takes time.

Segment your list

Segment your email list by dividing your customers into different groups. Creating these segments will allow you to personalize your e-mails and increase the likelihood that your customers will open and engage with your messages. Here are a few potential email segments you can create:

• Past purchases: if you have customers who have purchased certain products on your site, you can send them promotions and similar products.
• Age: You can customize the content and subject lines of your emails to appeal to different age groups.
• Gender
• Feedback: If you have customers who interact and respond to your emails very frequently, you can send them emails more regularly without risking them unsubscribing.

Determine your campaign type and create your email

Determining your campaign type is important because you can focus on what will best reach your community. Keep your goals and customers in mind when deciding what type of email marketing campaign to run.

You can easily create templates in Reago to save you time. The app offers different visuals that you can customize to suit your needs.

Some types of campaigns:

• News
• Newsletter
• Promotional or Announcements
• Content or blog updates
• Autoresponders such as welcome emails, transactional emails, and more

Test your email

Testing allows you to hone your e-mail campaign to deliver the results you’re looking for. One of the easiest ways to test your marketing messages is called A/B testing. In A/B testing, you create different versions of e-mails in which you change certain factors. You then compare the results of your different versions to see which changes are most effective. For example, you can test which subject lines result in more email opens. You can also have different links in different subsets to see which are more likely to bring your customers to your site. Last but not least, you need to test that your email displays properly on all devices and browsers.

Measure your results

Measuring your results is the only way to know how your email campaign is performing in relation to your goals. You can use analytics through Reago’s email marketing platform to track many different metrics to measure your success.

• How many different customers are opening your emails? It’s a good way to see how your subjects are performing and whether your emails are relevant to your recipients.
• Click-through rate, which tracks how many people clicked on links in your emails.
• Unsubscribe rate, which tracks how many people have unsubscribed from your emails. It can let you know if your emails are spammy or irrelevant to the recipient.

If you’re still stumped about email marketing, schedule a consultation with us at info@reagocrm.com and we’ll be happy to help you with anything.