What should your e-mail template contain?

Subject of e-mail

We rate the subject line of an email as one of the important factors that influence the opening of an email. While this is a powerful tool, it is very limited in scope. The subject line must be eye-catching, concise and the customer must understand the entire content of the email from it. Make the most of this potential!

Introduce yourself

It’s important that people who open your email are able to immediately recognise who the correspondence is coming from. Make sure all your email templates have been designed to include your logo and brand colours.

Images and branding

Keep in mind that after opening your email, the customer’s first moment of evaluation is through their eyes. According to HubSpot, 65% of people prefer emails with images rather than just text. Be sure to include eye-catching and powerful images to reinforce your message.

Content and links

Email offers us the opportunity for extensive message content, but don’t overdo it either. Adapt your content to today’s times and make your text clear, concise and to the point. For longer messages, you can use links to direct those genuinely interested in the information to the right place, such as your blog, where you can delve deeper into the topic.

Benefits of

Be sure not to be afraid to brag. Include the benefits you offer your customers in your email. It could be a unique product on the market, short delivery time, everything in stock or free shipping.

Links to social networks

Social networks are a powerful marketing tool these days. Link to your Facebook, Instragram or TikTok in an email. On these platforms you have the opportunity to build a strong customer community and showcase your work, whatever your line of business is. Using a link with a social media icon will take your customer to these sites in one click.

Unsubscribe option

Give your customers the option to unsubscribe. While you don’t want this response from the customer, make it clear that you are not forcing anything on the customer, you are only offering your services or products and the choice is in their hands. By creating quality content, you minimize the risk of unsubscribing.

For more information, see our previous article: the 8 most common reasons for unsubscribing from our newsletter and how to prevent them.

Say goodbye and leave a contact

As important as it is to introduce yourself, we must also remember to say goodbye and leave a contact for further communication. If you run a brick-and-mortar store, leave an address or map link where customers can visit you. Last but not least, phone and email contact details. This way you are reachable and open to communication for your customers.

Test

Before you start sending out, do a test. Choose an independent person to evaluate your content for grammar, aesthetics and content. Another point of testing your email is to make sure it’s displayed correctly as well. It’s important to keep in mind that everyone is looking at your email from a different device, so you need to test that your graphics and text display properly on a PC as well as a tablet or mobile device, for example. If they don’t, you could immediately put your customer off receiving more messages like this.

Analyse

Now you’re all tweaked and ready for the grand finale. But the work in Reago doesn’t end with the mailing. We also offer analytics to let you know how your marketing emails are performing with your customers. You can find out the click-through rate to your links or find out your spam score. With these values, you can tailor your next campaign and avoid any mistakes. If you want to stay one step ahead, read our article: 5 mistakes to avoid with email marketing.