Personalising newsletters with AI: How to send emails that really resonate

Opened emails, click-throughs, conversions and, last but not least, profit – these are the results you care about. AI helps you maximise them. How? By turning customer data into personalized experiences.

Imagine that every email you send to your customers is unique and directly tailored to the needs of a specific consumer (customer). In this situation, you become the winner because your customers are tired of lengthy emails that are impersonal, generic and say nothing to their needs.

Artificial intelligence allows you to:

• Understand customer wants and needs
• Understand customer behaviour
• Create personalised content
• Increase newsletter effectiveness
• Automate personalisation

With AI in newsletter marketing, you open doors to:

• Increased customer engagement:
  • Customers will feel more addressed and will interact more with your emails.
• Increased conversions:
  • Personalized offers and product recommendations will increase the likelihood of purchase.
• Building loyalty:
  • Customers who receive relevant and personalized emails feel more valued and become more loyal to your brand.
• Saving time and costs:
  • Automation of personalization saves you time and reduces the costs of newsletter marketing.

How to Send an Email That Truly Captivates?

Captivating with an email in today’s flood of messages requires a thoughtful approach. The key is personal relevance and engagingness. Here are some tips on how to achieve this:

1. Subject Line That Encourages Opening:
   • Be concise and succinct: Ideal length is up to 50 characters.
   • Use personalization: Address by name, mention previous interaction.
   • Spark curiosity: Question, mystery, unexpected statement.
   • Create a sense of urgency: Limited offer, approaching deadline.
   • Avoid spam words: “Free,” “sale,” “discount” (in excessive amounts).
2. Content That Captures and Retains Attention:
   • Address the recipient directly: Use “You,” “Your.”
   • Write concisely and clearly: Short paragraphs, bullet points, bold font for key information.
   • Offer value: Information, tips, problem-solving, exclusive offer.
   • Use visual elements: Images, videos, graphics, but sparingly and relevant to the content.
   • Create a sense of story: Connect content with emotions, tell a story.
   • Be authentic: Write in a natural language, not like a robot.
3. Call to Action (CTA) That Drives Action:
   • Clear and concise: “Find out more,” “Order now,” “Download for free.”
   • Visibly placed: Button, link in the text.
   • Create a sense of urgency: “Limited number of places,” “Offer valid only until…”.
4. Personalization That Increases Relevance:
   • Segment your audience: According to interests, demographics, behavior.
   • Customize content: Offers, recommendations, tailored information for each segment.
   • Automation: Personalized emails based on triggers (e.g., abandoned cart, registration).
5. Testing and Optimization:
   • A/B testing: Different subject lines, content, CTAs.
   • Monitor metrics: Open rate, click-through rate, conversions.
   • Analyze data: What works, what doesn’t work, and optimize your emails.

What to Remember When Sending Marketing Emails?

When personalizing newsletters with AI, it is crucial to pay attention to the ethical handling of data. This involves complying with legislation, protecting privacy, and adhering to our customer’s GDPR. This means transparently informing subscribers about the collection and use of their data, obtaining their consent, and ensuring data security. It is also important to work with quality data that is accurate, up-to-date, and relevant to the newsletter content.

Personalization should be done with sensitivity, to come across as authentic and provide value to the subscriber. Use AI to analyze behavior, predict interests and needs, and dynamically generate content. AI also helps with optimizing and automating the entire process.

Don’t forget regular monitoring and optimization. Monitor metrics, analyze results, and update your strategy based on acquired data and feedback from subscribers. Only then will you ensure that your newsletters truly resonate and deliver the desired results.

What could such a personalised marketing email look like?

Optimal Time for Sending Marketing Emails

Determining the optimal time to send emails is crucial for the success of your campaign. It is generally recommended to send emails on Tuesdays, Wednesdays, and Thursdays, in the morning around 10:00 AM or in the afternoon around 2:00 PM. It is also worth considering early mornings when some people check their emails upon waking. With the use of AI, you can go even further and analyze the behavior of individual subscribers. AI tracks when they open emails, click on links, and make purchases, and based on this data, determines the optimal time to send an email to each of them. This ensures that emails arrive at the moment when the probability of them being opened is highest. However, don’t forget to consider factors such as the target audience, email type, and segmentation. It is always best to test different times and days and monitor the results.

Conclusion

Say goodbye to average newsletters and welcome personalized emails. AI opens the door to relevant, engaging content that builds loyalty. Leverage its power and propel your marketing forward. Start writing the future of newsletters today! Don’t miss the opportunity and register an account with Reago on our website, so you too can fully utilize the potential of personalized newsletters.