Last minute SMS tips that work on Black Friday and Cyber Monday

Do you want to send an attractive SMS campaign during Black Friday and Cyber Monday, but don’t know what message to send to make it work? Here are some last minute tips, including the optimal timing of when to send each SMS message. Sit back and let’s get started.

Thursday 23 November

Get your customers ready for Black Friday and Cyber Monday! Let them know what you have in store for them, what time the sale starts and what your special offer is. An interesting element would then be information about the countdown to the start of the big sale event.

What will be the target audience?

• VIP customers

When to send the SMS campaign?

• Thursday 23 November in the morning.

Interesting TIP?

Give your VIP customers early access to a special sale section and offer them exclusive discounts. It’s a great way to target the most engaged group of customers. However, you can go one step further and offer a unique discount just for this VIP group at your loyalty program level.

Friday 24 November – Black Friday

Your sale has just started! Let your customers know. You can also split your audience into several groups and send tailored messages to encourage different groups to buy.

What will the target audience be?

• All your customer contacts

When to send the SMS campaign?

• Friday 26 November in the morning.

Interesting TIP?

You can also try A/B testing, where you send different SMS message formats to different customers and then compare which format worked best. Play with the sense of urgency and provide a small incentive to complete the purchase with you.

Sunday 26 November

Create a final push for customers who are still hesitating and changing their minds.

What will the target audience be?

• All your customer contacts

When to send the SMS campaign?

• Sunday 28 November in the afternoon

Interesting TIP?

Push the emotion and take advantage of the sense of urgency and limited time offer.

Monday, November 27 – Cyber Monday

Let your customers know that Cyber Monday has just started.

What will the target audience be?

• All your customer contacts

When to send the SMS campaign?

• Monday 27 November in the morning

Interesting TIP?

Prepare a really enticing offer that will attract attention. Offer an even bigger discount and appeal for a limited time to use it. You’ll convince even the most hesitant Black Friday shoppers.

We hope our last minute tips will help you boost your Black Friday and Cyber Monday sales even more. Set up engaging SMS campaigns in minutes on Reago and reach your customers on the biggest shopping day of the year.